Netflix House

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Role:

Brand Design
Art Direction

Studio:

Studio NARI

About:

Netflix House transforms Netflix from a platform people watch into a world people can inhabit. Built around the idea Netflix Just Got Real, the concept shifts fandom from passive viewing to narrative immersion, inviting audiences to step inside the stories they love.

A scalable spatial brand system brings multiple Netflix worlds together within one coherent environment. Environmental graphics, digital surfaces and spatial storytelling guide visitors through narrative spaces rather than traditional attractions, allowing different stories to exist side by side within a unified brand experience.

Designed as a continually evolving destination, the framework allows new shows, games and experiences to rotate through the same structure while the core environment remains recognisable. In doing so, Netflix House extends the brand beyond streaming into a living physical world where stories move off the screen and into reality.

Credits:

Caterina Bianchini
Oli East
Lauren Davidson
Charley Ray
Charlie Morgan
Eliza James 
Kat Mellor
Angel Bantu
Thea Bryant
Harvey Lorimer
Jake Richardson
Max Johnson
Jessica Ciupa 
Matt Gilbert
Amber Scott-Worthington 

ECD
Design Lead
Design Lead
Senior Designer
Designer
Designer
Designer
Junior Designer
Illustration
Motion
Motion
3D/CGI
3D/CGI
3D/CGI
Project Manager