Hello, I’m Charlie! 👋🏼

Freelance Designer and 
Art Director based in London 

PROJECTS
   INFORMATION
SIPGOOD
Role Brand Designer
Studio Otherway

Sipgood creates all-natural water drops to transform your water into a flavourful drink with the functional benefits of added vitamins. The product focuses on encouraging people to drink more water while generating less waste compared to bottled drinks found in supermarkets.

We have crafted a visual identity that captures the playful essence of the brand while maintaining a scientific aesthetic that reflects the functional aspect of the product. Our aim is to symbolize the fluidity of water, incorporating rounded forms and flowing typographic treatments to establish a dynamic typography system. This is complemented by a colour palette that whimsically represents the Sipgood flavours.


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