Hello, I’m Charlie! 👋🏼

Freelance Designer and 
Art Director based in London 

PROJECTS
   INFORMATION
WILDER
Role Brand Design
Studio The Plant
Wilder, a new venture by Michelin-starred chef Christoffer Hruskova, is an ice cream brand that emphasises using the best ingredients in the simplest way.

Representing the naturally foraged inspiration behind the ingredients, the brand employs an illustrative style that merges a topographic map style with the ingredients that make up the Wilder flavors. This is paired with a monospace typographic style and treatment drawn from botanical anatomy textbooks, used to represent the scientific pairings behind the flavours.


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